The relationship between music artists and Flash

There was a time when the radio was the main source of music and information to most of the globe, national and local stations would fill the airwaves with what was hip and popular at the time, music-wise, as well as news, political shows, sporting events and advertisements.

The radio was steadily dethroned from this position by television which brought with it its colored images, special effects, movie stars, the moment came when the listeners of the radio were able to see those who they would’ve normally listened to.

Now we live in the digital age of the Internet, a time in which time and place don’t matter anymore, where we can watch and listen to whatever we wish, whenever we wish and as opposed to the previous mass-media environments we can also contribute to.

Across this entire evolution of media, musicians have had to increasingly step up their game in order to remain relevant. While at the beginning every struggling artist was hoping to hear their demo track played on the local radio station in order to get a break or later to get to a level of semi-obscurity that they could have a video clip on MTV, nowadays the Internet cuts all those barriers down. No matter what you can do, play an instrument, sing or have a band you can create your own personal place where people can find out about you and your music.

And Flash is the tool that many music artists choose for their websites.

Using Flash for their website allows the artist to offer a visual representation of their latest album or style of music to their fans which can go far beyond that of a four minute long video clip or the cover of their album.

The musician needs a presence in the World Wide Web because it is increasingly becoming the main source of information and entertainment in the civilized world, so much so that even the forefathers, radio and television, have adopted this new technology and oftentimes stream their shows online.

It’s true that most musicians also use blogs as personal websites as a way of communicating with their fans but the Flash website can seamlessly blend the artist’s voice or songs with photos from previous concerts, or images meant to compound the theme of the song; if so inclined the artist can have whole video clips made with Flash animation as well as create entire thematic websites meant to reflect their latest album or concert tour.

Flash’s versatility from both the visual and the programming point of view allows the musician of today to create an entirely interactive visual component to their music which they couldn’t do before except in the context of live concerts and shows, but while those methods still apply and work they are very temporary in nature while a website is up on the web twenty-four hours a day seven days a week, always ready to offer one’s fans a sample of their idol’s uniqueness.

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